Visit Santa Cruz County | Shopping

Shopping in Santa Cruz County

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From beachwear to hardware, artistic design to one-of-a-kind, and brand names to hobbies and games... you're bound to find just what you had in mind and maybe something new, too!

Shopping should be an adventure. Here you will find not only the traditional shopping centers, but also a wide selection of local merchants who specialize in items that are unique to the area. These include works of art created by local artists; soaps, candles, beauty products, souvenirs and gifts imprinted with area icons, specialty foods and wines from the region, and many other items which are one-of-a-kind and remind you of your visit to Santa Cruz. Be sure to check out the gift shops located at the area museums and attractions.

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Santa Cruz

Pacific Ave. is in the downtown area and has a selection of specialty shops that range from a gourmet kitchen store to a hat shop. It also has three of the area's largest book shops: Bookshop Santa Cruz, a local institution which carries international new papers and has frequent guest author events, Logos features used-book and music sections, and Borders has a café. There are also many restaurants and clubs.

Contact: Downtown Association of Santa Cruz


Seascape Village on Seascape Blvd. offers a selection of retail, dining and recreation services, Rio Del Mar Center at Soquel and State Park Drs. is a main complex, there are several smaller centers offering specialty shops located along Soquel Drive and off of Hwy 1.

Contact: the Aptos Chamber of Commerce

Capitola-Soquel Village

41st Ave features a number of shopping centers: Capitola Mall, Brown Ranch Market, Kings Plaza and 4-Star Plaza. They offer a mix of national brands and specialty stores, numerous dining options, a movie theater, grocery & drug stores and other services.
Capitola Village has many small specialty gift, art, and beach shops. Several restaurants are located on the beach.
Soquel Village: There are over 17 antique stores, collectible shops, and galleries located along Soquel Dr. and on crossroads.

Contact: Capitola-Soquel Chamber of Commerce


Main St., Green Valley Rd. and Freedom Blvd. offer several shopping options. Stores here range from local markets to Home Depot.

Contact: Pajaro Valley Chamber of Commerce

Moss Landing

Offering over 20 antique shops, artists' studios, and fish markets.

Contact: Moss Landing Chamber of Commerce

Scotts Valley

Mount Hermon Rd. and Scotts Valley Dr. offer a variety of retail options include grocery stores, services, gift, jewelry, hobbies and craft shops, RV and auto supplies/repair.

Contact: Scotts Valley Chamber of Commerce

Boulder Creek

Offering country style shopping with several gift & specialty shops.

Contact: Boulder Creek Business Association


Map of Pacific Ave., Santa Cruz

Pacific Garden Mall map

Map of Capitola Village, Capitola

Capitola Village map

Weekly Shopping

Antique Street Fair
2nd Sun. from 9 a.m.-4 p.m.
Lincoln St. between
Pacific & Cedar, Santa Cruz